- According to Wikipedia search trends, retail curiosity about Bitcoin has dropped significantly.
- Analysis reveals Bitcoin’s upward move had been driven by whales in the market.
Bitcoin’s [BTC] surged 4.07% in the past 24 hours to $107,944.92, at press time. This placed BTC just $1,169.96 shy of its previous record.
This rally has been driven almost entirely by large holders and institutional investors, not retail participants.
Despite the lack of retail engagement, AMBCrypto analysis suggests this could present a unique opportunity for the asset.
Retail interest falls—What does it mean for Bitcoin?
Data from Alphractal shows Wikipedia search activity for Bitcoin—a common indicator of retail interest—has reached a new low.
This contradicts historical patterns, where retail curiosity typically rises alongside price as the asset nears an all-time high.


Source: Alphractal
The market’s lack of retail attention suggests Bitcoin has not yet reached a euphoric state. This indicates that its peak may still be far off, leaving room for further price increases.
If retail investors return in large numbers, their demand could drive prices even higher. Whether they enter before or after Bitcoin sets a new high, their participation could have a major impact on its price trajectory.
Can Bitcoin break its all-time high?
Analysis indicates the asset’s rally has strong momentum, largely fueled by institutional investors who view the asset as a superior investment. Spot Bitcoin ETFs have reinforced this trend.
At the time of writing, spot Bitcoin ETFs have seen five consecutive days of net inflows, totaling $1.69 billion, with little dominance from sellers.


Source: Coinglass
Further data reveals why investors continue to accumulate the asset.
A benchmark index comparing major asset classes shows Bitcoin has outperformed both the S&P 500 and gold. With a 53.2% growth rate, Bitcoin has far outpaced gold’s 35.3% and the S&P 500’s 12.9%.


Source: Artemis
This performance is drawing more traditional investors toward the asset, which now appears to offer better potential returns.
Even within the crypto sector, Bitcoin is regaining dominance. Over the past seven days, it rose 3.7%, trailing only privacy coins, which currently lead the market.


Source: Artemis
This is notable, as other sectors, including Ethereum, real-world assets, and decentralized finance, are underperforming, attracting less capital.
If this trend continues, the asset could not only break its all-time high but establish a new one.
Why retail investors may return soon
AMBCrypto previously reported that retail interest in Bitcoin was low on Google Trends, with many traders shifting their focus to memecoins.
However, BTC is now regaining dominance, even in the memecoin sector, which currently holds just 1.0% of the market.
If BTC continues to rise, memecoin traders may start redirecting their capital back to the leading asset.