- Bitcoin surpasses Amazon in market cap, hitting $2.045 trillion and a $104K price level.
- Amazon urged to adopt Bitcoin treasury strategy amid BTC’s rising institutional influence.
Bitcoin [BTC] has broken through the $100K threshold once again, reaching a remarkable $104K after weeks of downward pressure.
According to the latest data from CoinMarketCap, BTC was trading at $103,234.98 at press time, posting a 3.67% daily gain and an impressive 33.63% surge over the past month.
But perhaps the most striking development is Bitcoin’s latest milestone, and that is, it has officially overtaken Amazon in market capitalization.
Bitcoin surpasses Amazon
As of the 9th of May, Bitcoin’s valuation soared to $2.045 trillion, narrowly edging past Amazon’s $2.039 trillion cap.
While Amazon stock continues to climb, trading at $192.08 with a 1.79% gain, Bitcoin’s ascent signals more than just a price rally.
With this move, it has also surpassed the market caps of silver, Google’s parent company Alphabet, and Meta, positioning itself as the world’s fifth-largest asset by market capitalization, according to CompanyMarketCap.
Remarking on the same, Sina G., co-founder and COO of 21st Capital, noted,
“Bitcoin just surpassed Amazon to become the 5th largest asset in the world.
– No CEO
– No headquarters
– No marketing team
Just code, conviction, and global demand. Next stop: NVIDIA.”
Source: Sina/X
Once considered a fringe investment, Bitcoin now stands shoulder to shoulder with traditional financial powerhouses, signaling its evolution into a mainstream store of value.
Bitcoin’s growth so far
That being said, this isn’t the first time Bitcoin has challenged Big Tech’s dominance.
Back in April 2025, it briefly overtook both Amazon and Google with a $1.86 trillion valuation, reaching $94,000 per coin amid easing U.S.–China trade tensions and a tech-led market rally.
However, the latest surge beyond $100,000 appears far more resilient, with Bitcoin surpassing its previous peak and firmly asserting itself among the world’s most valuable assets, especially after briefly hitting $109,000 during President Trump’s re-inauguration in January 2025.
Needless to say, Bitcoin’s explosive rally hasn’t just shaken up trader sentiment; it’s sparked broader conversations among corporate giants.
In fact, with nearly $1 billion in liquidations and over 190,000 traders caught off guard, the market is experiencing its most significant short squeeze since 2021, as per CoinGlass’ recent analysis.
Source: CoinGlass
Amazon considers adding Bitcoin
Therefore, as BTC continues to assert itself as a dominant financial asset, even traditional players are starting to take notice.
Notably, back in December 2024, Amazon faced pressure from the National Center for Public Policy Research to consider adopting a Bitcoin treasury strategy.
The proposal urges the tech giant to allocate part of its $88 billion in reserves to BTC, underscoring how the cryptocurrency’s ascent is beginning to influence boardroom decisions and long-term corporate finance strategies.
