Crypto.com launched services for institutional and advanced traders in the U.S. on Tuesday, resurrecting its institutional-grade cryptocurrency exchange during the digital asset market bull run—and just one day following the inauguration of President Donald Trump.
Crypto.com exchange customers can trade 300 cryptocurrencies and 480 trading pairs at low latencies, the company said in a statement. The trading platform features advanced order types and sub-account creation for portfolio management, as well as a robust selection of trading bots that facilitate buying and selling crypto to optimize users’ trading experiences.
“Since initially testing an early version of the Crypto.com exchange in the U.S. in 2022, we have invested significantly in the exchange’s technological capabilities and banking rails, resulting in exponential global growth and becoming the industry’s leading USD-supporting cryptocurrency exchange,” Crypto.com CEO and co-founder Kris Marszalek said in a statement.
The trading platform will be available to users in 49 states and the U.S.territories.
Institutional clients will also benefit from instant transfers through CUBIX, exclusive fee incentives, and access to invite-only industry events, the company said in its statement.
Crypto.com launched a similar platform for more complex trades in 2022, but the experiment didn’t last very long: The company shut down the exchange June 2023 due to “limited demand from institutions in the U.S. in the current market landscape,” a Crypto.com representative said at the time.
Executives at the company have reason to believe the platform will be more successful this time around, however, particularly as the SEC and other U.S. regulators see a shakeup with Trump back in the White House. The SEC established a crypto task force on Tuesday, for example, with a statement proclaiming that the agency “can do better” when it comes to establishing crypto regulation.
“We are excited to fully introduce it in the market we continue to be bullish about—the U.S.—after years of operating in an environment of regulation by enforcement,” a Crypto.com spokesperson told Decrypt.
The Crypto.com exchange relaunch comes at a time when the crypto market is flying high. The market also received a minor boost following the inauguration of Trump Monday, although his administration didn’t name digital assets on its list of immediate concerns.
Bitcoin is trading at about $106,500 as of writing time, CoinGecko data shows, after setting a new all-time high price just shy of $109,000 on Monday.
While Crypto.com is deepening its grip on the U.S., it hasn’t always had such an easy time operating stateside.
Last fall, the company sued the SEC for its “unauthorized and unjust regulation by enforcement campaign,” shortly after receiving a notice of impending legal action from the federal regulator. Whether that investigation will continue under Trump’s expected crypto-friendlier SEC is still unclear.
Edited by Andrew Hayward
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