Big spenders, different priorities


Source: X
The efficiency test
Is Sky’s $238 million annual spend – roughly $20 million a month – translating into defensible TVL, active users, or long-term protocol dominance?
Aave, while far leaner, still allocates tens of millions to marketing, security, and operations despite already securing $40 billion in deposits. The bulk of its budget is aimed at growth, but the ROI remains unclear.
It’s no longer about spending to grow, but spending to prove ROI. Efficiency, not treasury size, is perhaps emerging as the defining metric of sustainable DAO success.