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CoinRSS: Bitcoin, Ethereum, Crypto News and Price Data > Blog > News > Memecoins fall back as smart money chases real utility – What happens now?
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Memecoins fall back as smart money chases real utility – What happens now?

CoinRSS
Last updated: July 14, 2025 9:11 pm
CoinRSS Published July 14, 2025
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Contents
Key TakewaysThe double-edged sword of meme momentumDAS panel breaks down the memecoin dilemma

Key Takeways

Memecoins are losing steam as whale holdings signal smart money is stepping away. Utility tokens are gaining ground, with indicators pointing to a clear capital rotation.


Memecoins have always sat in that gray zone between hype and real utility. Projects like Floki [FLOKI], with initiatives like FlokiFi (aiming to break into DeFi) are clearly trying to flip the script.

But are these efforts actually generating yield? And should VCs (venture capitalists) even be touching memecoins? Interestingly, that came up at a recent DAS panel with two sharp but opposing takes.

However, according to AMBCrypto, maybe it’s not that black and white, especially when comparing the current memecoin cycle to its utility-driven counterparts.

The double-edged sword of meme momentum

On a macro level, memecoins are staging a comeback. The total market cap surged nearly 7% in the past 24 hours, reclaiming the critical $70 billion threshold after a 45-day slump. 

Coupled with a 35% spike in trading volume, the move suggests fresh capital rotation. But zoom in, and the picture shifts.

MemeCore [M], the first L1 blockchain purpose-built for memecoins, initially surged 900% within a week of launch, reaching a $1 valuation on the back of its utility-driven pitch.

MM

Source: TradingView (M/USDT)

Now, that narrative is being stress-tested. 

M has retraced nearly 50% from its highs, with its market cap falling from $1 billion to $895 million. It’s a clear reminder of how quickly momentum can fade, even for tokens claiming real infrastructure beneath the meme.

Where does that leave projects like FLOKI, still attempting to evolve beyond meme status, yet trading nearly 70% below its ATH?

Meanwhile, utility-driven assets like Ethereum [ETH] have limited that drawdown to around 35%.

DAS panel breaks down the memecoin dilemma

At the end of the day, every crypto project, whether meme or utility, needs funding to keep building. That’s where venture capital (VC) usually steps in. 

But as the DAS panel pointed out, VCs are in a tough spot. Do they back projects with hype and momentum, or stick to ones with actual utility, even if they grow slower?

Interestingly, this cycle’s made that split even more obvious. Smart money looks like it’s tapping out of memecoins. In fact, nearly $6 million in net outflows were seen on the 9th of July, marking the biggest one yet.

whales memecoinswhales memecoins

Source: StalkChain

You can see the shift on-chain too. Dogecoin’s [DOGE] top holders (those with over 10K DOGE) just dropped to a six-month low, while Solana’s [SOL] whale count hit a three-month high. 

In fact, the price charts back it up. SOL is up nearly 30% in the past 90 days, compared to DOGE’s sub-16% return. It’s clear. Both risk and smart capital are drifting toward utility-driven plays. 

And for memes trying to evolve, like FLOKI with its DeFi push, it’s getting harder to prove they can attract serious VC backing, making this divergence likely just the beginning of the end for memecoins.

Next: Algorand skyrockets 33%! But why do traders keep betting against ALGO?

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